Tech Verse 2022
Day 1 - JST
Presentation language Ja Interpretation languages En, Ko

Ikyu’s Marketing: Over One Billion Yen in Monthly Transactions

Data / AI
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Day after day of cancellations.It was an unprecedented situation. Due to the COVID-19 pandemic, hotel and restaurant reservations slumped severely, practically dropping down to zero. Since 2020, the Japanese government’s “Go To Travel” and “Go To Eat” promotions have made user demand even more unpredictable.

This session covers Ikyu’s data usage in this turbulent period, how they achieved over 1 billion yen in monthly transactions through marketing, and their future goals. In addition, the session will discuss how Ikyu communicates with users.Introducing policies for elevating results and the data and marketing foundations that make them possible.

Speaker

  • Masaru Kanno / Ikyu

    Data Science Department

    Data Platform Engineer

    Data platform engineer in the Data Science Department at Ikyu Corporation.
    After graduating from Tokyo Denki University, Kanno Masaru worked in package communication analysis at a venture company. Joined Ikyu in 2020.
    Mainly in charge of ETL, DWH, and BI, and is continually promoting data utilization within the company.
    Currently working on cloud construction and commercial operation of databases for handling functions such as recommendation data generation.
    A current member of the AI community, CDLE.

    Masaru Kanno

Interviewer (+Talk)

  • Masayuki Tashima / LINE

    LINE Platform Data Science Team

    Data Scientist

    Masayuki Tashima