Tech Verse 2022
Day 2 - JST
Presentation language Ja Interpretation languages En, Ko

Unified PayPay Financial Brand. Initiatives to Standardize Styles and Become the No.1 Financial Forms

UX / Design
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To grow our financial business into a service that is the most used one by users centering on PayPay, the name was changed to the PayPay brand and we are unifying the brands. Two essential viewpoints in doing so are whether the service has usability and behavior specific to PayPay and whether the UI design and brand are consistent. 

During this transition period, the role assigned to designers is important such as the initiative for UI/UX, and they are taking the lead in the initiative to unify the Z financial brand. 

This time introduces specific examples and successful cases of actual brand unification by designers, mainly PayPay cards. In addition, they will share the initiative and knowledge for EFO, which, they aim to make the No. 1 financial form across PayPay financial services. 

Speaker

  • Shinya Hasegawa / Yahoo! JAPAN

    Development Division, Financial Services Group, Finance Group

    Senior Manager

    After joining Yahoo Japan Corporation, Shinya Hasegawa was mainly engaged in media services such as the Yahoo! JAPAN top page for a long time, as well as serving as the head of the company-wide design organization. Currently, Hasegawa works as the CXO of PayPay Card Corporation and concurrently serve as a manager of the UI/UX promotion section and a design manager for Financial Services. Hasegawa works on UI/UX design every day under the concept of “Making financial services closer to you by PayPay”. 

    Hasegawa enjoys playing musical instruments, taking long walks, and drinking red wine. Hasegawa is from Kamakura City, Kanagawa Prefecture. 

    Shinya Hasegawa

Interviewer (+Talk)

  • Kentaro Kobayashi (kenny) / LINE

    Creative Strategic Team

    Evangelist

    Kentaro Kobayashi (kenny)