This session will introduce the way two design fields, BX design and UI design, were implemented for the creative experience (CX), of the “Tech-Verse,” a new event brand created from scratch.
The BX design part explains the approach used to incorporate the strengths and essence of the Tech-Verse and express them to users as well as the detailed methods used for applying these concepts to each design asset.
With the BX design assets as a base, the UI design part will discuss the concerns and processes related to how to express the site’s convenience and the event’s appeal to users along with the methods used for resolution.
