Tech Verse 2022
Day 2 - JST
Presentation language Ja Interpretation languages En, Ko

Balancing Corporate Growth and UX Improvement with E-Commerce Design

UX / Design
Download ICS file Add Google Calendar

E-commerce has become an indispensable part of our daily lives.

In the time between its first appearance and the present, e-commerce was presented to users in a variety of different forms. 

Within this field, balancing the need for continual corporate growth with a user experience (UX) that provides ease of use often causes difficulties. 

Leading designers for e-commerce products at LINE, Yahoo! JAPAN, and ZOZO will discuss how they think and contribute to business growth and solve the related problems from a design perspective. They will also discuss topics such as innovations, trial and error, and individual ideas for balancing business requirements with UX, including cases related to recent large-scale renewals of various products. 

Speakers

  • Kengo Hashimoto / LINE

    EC Design Division

    Senior Manager

    Kengo Hashimoto’s career started as a main designer structuring the corporate sites for large-scale businesses at an IT integration company. Afterward, Kengo joined NAVER Japan in 2010 to explore the possibilities of design on the business side, and has been involved in a variety of product designs since. Now that the company has changed its name to LINE, Kengo serves as the head of the Design Division, working on unified product design for portals such as LINE NEWS and LINE Gift, as well as search services and Japanese e-commerce companies.

    Kengo Hashimoto

  • Risa Tanaka / Yahoo! JAPAN

    Production Division 1, Shopping Services Group

    Product Designer

    Risa Tanaka joined Yahoo! JAPAN in 2016. Based on experience with user interface (UI) and user experience (UX) design for Yahoo! JAPAN Shopping, as well as planning operations, Risa is currently a design supervisor in charge of overall design matters. Handled the site renewal launched in October 2022. 

    Risa Tanaka

  • Kenta Hayashi / ZOZO

    UI / UX Design Department

    Design Manager

    Kenta Hayashi was hired as a mid-career associate employee in 2006 and stationed in the Fulfillment Headquarters. In 2007, Kenta changed to a designer position through internal hiring as a full-time employee, working on functions such as ZOZOTOWN operations, new development, and promotion. Kenta is currently in charge of overall user interface (UI) and user experience (UX) for the company’s services.

    Kenta Hayashi

  • Tomoya Emori / Yahoo! JAPAN

    Production Division 1, Shopping Services Group

    Senior Manager

    Tomoya Emori joined Yahoo! JAPAN in 2006 serving as the project manager for new planning/large-scale renewal projects of Yahoo! JAPAN Real Estate and Yahoo! JAPAN Loco. Later worked in the Search Planning Department, as the head of the Original Content Department for the GYAO! video streaming service, and on the startup of a premium live broadcast service before being assigned to promotional activities for all design departments in 2020. Tomoya was appointed head of the Yahoo! JAPAN Shopping Design Department in 2021, and is currently in charge of service improvements, renewal, and customer experience promotion.

    Tomoya Emori