E-commerce has become an indispensable part of our daily lives.
In the time between its first appearance and the present, e-commerce was presented to users in a variety of different forms.
Within this field, balancing the need for continual corporate growth with a user experience (UX) that provides ease of use often causes difficulties.
Leading designers for e-commerce products at LINE, Yahoo! JAPAN, and ZOZO will discuss how they think and contribute to business growth and solve the related problems from a design perspective. They will also discuss topics such as innovations, trial and error, and individual ideas for balancing business requirements with UX, including cases related to recent large-scale renewals of various products.