To grow our financial business into a service that is the most used one by users centering on PayPay, the name was changed to the PayPay brand and we are unifying the brands. Two essential viewpoints in doing so are whether the service has usability and behavior specific to PayPay and whether the UI design and brand are consistent.
During this transition period, the role assigned to designers is important such as the initiative for UI/UX, and they are taking the lead in the initiative to unify the Z financial brand.
This time introduces specific examples and successful cases of actual brand unification by designers, mainly PayPay cards. In addition, they will share the initiative and knowledge for EFO, which, they aim to make the No. 1 financial form across PayPay financial services.